Any company feeling like they are losing out on profits will soon see what they could have with a search engine optimizer. It can be easy to think that keeping a site is adequate, but it needs to be marketed to get anywhere. The internet has grown into a massive tool of convenience and ease, and consumer expectations have also shifted. Instead of entering in the address of a site, more people will 'Google' it and click on the most suitable result. If a website is hard to find in a search, it has a smaller chance of being selected.
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